How I use ChatGPT to do marketing work faster

I’ve been experimenting with ChatGPT in the course of my marketing work. Here are a few tricks that increased productivity:

1. Asking ChatGPT to emulate the customer
When I need to flesh out messaging, I ask ChatGPT to take on the persona of the customer I’m targeting. Conversations help me find messages that might work. I’ve used this approach to quickly outline everything from slide decks to commercials.

2. Treating ChatGPT like an intern, not a wizard
If you want to see an intern fail, give him a huge project without direction. Same with ChatGPT. A step-by-step approach is far more effective. For example, instead of asking ChatGPT to outline a content plan, ask, “What are the top 3 questions you’d expect a prospect to ask?” Check the answers and correct them as necessary. Then follow up with, “Give me some example titles you think a prospect would be interested in,” and so on. The plan won’t be perfect but it will save you time.
 
3. Using LinkReader to speed up research
LinkReader (a plugin available in the beta version of GPT-4) allows ChatGPT to access the internet. Use it to complete research tasks in seconds. I’ve used it to create reasonably good feature comparison matrices for technical products. Huge time-saver.

4. Getting technical support
I’ve used ChatGPT for help executing technical tasks in languages/platforms that I don’t know well. It’s also been helpful in de-bugging cross-platform analytics issues. Very helpful when you don’t have easy access to development support.

Now, here are a few tasks where ChatGPT didn’t help today:

1. Combining and analyzing multiple datasets 
One plugin promises to help ChatGPT combine and analyze multiple datasets. Don’t believe it. I connected Google Analytics, Search Console, and AdWords. ChatGPT has no problem with simple tasks like week-over-week changes in visits, but open-ended questions were a mess.

2. Preparing client-ready materials
In the time I’ve been using ChatGPT, it’s never produced work I would feel comfortable giving to a client. ChatGPT is only there to help me get started. Finishing is up to me.

Some friends have asked how I felt about using ChatGPT in my consulting work. My take: Clients pay for my time. My efficiency is their ROI, so our incentives are aligned.

What’s working for you? What have you wanted to test but don’t have time to? I love running tests like this, and as a consultant, I work across multiple use cases daily. Great for testing. #marketingadvice #AI #chatgpt